Her experience includes developing executive communications and global brand initiatives for PwC Global's leadership team, as well as collaborating with iconic brands including Adidas, Instagram, Apple, and Penfolds Wine. This cross-sector background means she understands how to connect strategy to storytelling and deliver results that strengthen both brand equity and business impact. Through her work as a global publicist and talent manager to some of the world’s most recognisable talent, managing content and visibility across audiences of more than 24 million, Claire has seen firsthand how personal brand has become one of the most powerful commercial levers in the age of AI. She is passionate about how this drives trust, differentiation, and demand in an increasingly competitive, AI-driven landscape.

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Claire combines sharp business thinking with refined creative leadership to help clients elevate their presence, influence, and market position. She leads brand development, executive and personal brand strategy, content direction, and real-time experience storytelling, all anchored in clarity, intention, and measurable business outcomes. Based in California with a global outlook, Claire is known for her instinctive leadership, strategic depth, and ability to drive sustained brand growth across every experience and touchpoint.